LUKE MARLOWE - A CEO MAKING A DIFFERENCE
The research is in and it’s well established that video marketing is on the rise. With over 50% of businesses engaged in video content marketing, the strategy is progressing rapidly as some 85% of business owners believe that video marketing will give them a greater return on investment than traditional marketing avenues.
Combining video content with social media communication, Margle Media is leading the way on helping business catch up with present video marketing trends for a greater ROI.
Developing over 2,000 videos a month for our publishers and reaching over a billion view, Margle Media has strategically positioned themselves as the new leaders of the digital age.
We had the privilege of sitting down with Margle Media CEO and Founder, Luke Marlowe for some tips and insights!
HOW IMPORTANT IS IT FOR BUSINESS AND PUBLISHERS TO HAVE VIDEO & VIRAL CONTENT?
It is critical. It is 100% Necessary. Important is an understatement. Humans are moving away from print. Everything is digital. Digital is the way to go if you want to engage your audience. You have to be producing video content. Viral may not be necessary for every company but video content is critical.
WHY IS IT DIFFICULT FOR BUSINESS OWNERS AND PUBLISHERS TO FIND CONTENT AND HOW DOES MARGLE MEDIA COME TO THE RESCUE?
Understanding what your target audience is engaging with online or how they are engaging online is our expertise. We have sophisticated software and experience that allows us to engage every audience online. Also, our expertise in licensing content correctly so as to avoid legal trouble is why so many companies trust us. We make it really easy on a business. We can get the content before your competition and at a cost-effective price.
IN TODAY'S FAST-PACED MEDIA WORLD, HOW DO YOU HELP COMPANIES KEEP UP WITH THE TRENDS?
With our online footprint, we distribute thousands of videos a month to publishers from multiple genres. The massive content we work with gives us the strategic advantage on the latest trends!
CAN YOU SHARE A SUCCESS STORY?
We are working with a special Fortune 500 company and have acquired a huge chunk of their budget for social media marketing. Tasked with creating viral video content around their app, we increased their video downloads by the thousands in one week. Something that originally took them a year to achieve on their own.
AS CEO, HOW DO YOU FIND TIME TO MANAGE YOUR COMPANY, CLIENTS AND PERSONAL LIFE?
I would consider myself highly efficient. I developed my managing system by watching and learning from other executives. I can put in the 80 hr weeks when I need to but I also know how to relax and have fun. I enjoy weekend getaways, reading and long walks to help me de-stress.
WHAT WAS YOUR BIGGEST PROFESSIONAL OBSTACLE IN 2018 AND HOW DID YOU MEET IT SUCCESSFULLY?
One challenge is my making sure my sales team is also digitally savvy. The fast-paced market makes it a challenge for my sales team to always have full knowledge of the industry. Even though they don't' handle the social media directly, we hold weekly meetings where we role play with our sales team to help them be more knowledgeable, adaptable and flexible with prospect clients. Spending this quality time with my team gets them fully prepared to meet the challenges associated with their job.
HOW DOES MARGLE MEDIA STAND OUT FROM COMPETITORS?
For one, we really pride ourselves on the volume of video content we license and distribute. We are also great listeners and adjust and adapt to our client needs to make us more effective. Since we work with so many clients, we are experienced in quickly adapting to present market trends. Something that companies simply don't have time to do on their own.
HOW DO YOU DEFINE LEADERSHIP AND HOW DO YOU IMPLEMENT YOUR VISION OF IT DAILY?
I define leadership as the ability to positively influence a group of people through inspiration. As CEO I strive to have a personal relationship with those I’m honored to work with daily.
ANY WORDS OF ADVICE FOR PUBLISHERS OR BUSINESSES NEEDING MEDIA HELP?
Come to Margle Media! We know how to make you money and engage your audience through your social media using video content. In addition, we will share much of our knowledge with our clients to help them develop effective online strategies.
Their technical know-how, strategic video methodology and content experience is absolutely inspiring. As far as video trend and ROI goes, the over 1 billions views accumulated for clients provides substantial proof that Margle Media has earned their spot as true experts in video content and social media.